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A seed sailing navigation startup needed help optimizing their seasonal marketing strategy and forecasting their app costs. We built a granular financial model and operational dashboards, identifying the breakeven point, optimizing marketing budgets, and creating a roadmap to profitability. By enabling simple scenario analysis and decision-making, we improved cash flow and fundraising planning. We also built a tool to optimize marketing spend and refined forecasting and budgeting.
Our expertise in financial statements and cash flow planning refined their operations, leading to successful fundraising and critical insights.
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